So, I’ve just finished making 5 new Facebook ads — I’ll share the results afterwards.
And when it comes to creating profitable Facebook ads, you need to follow a formula.
As you know, I effin’ hate theories, I like to see stuff done and RESULTS.
So lemme show you a real Facebook ad that’s on fire right now:
As you also recall, I’ve always said to pay attention to the copy of the Facebook ad, and by copy I mean:
The headline of the ad
The text of the ad (body)
The CTA (call to action)
And as for the image…
You need to use an image that:
🔑 First of all will capture people’s attention and stop them from scrolling further the (crowded) Facebook news feed.
🔑 An image that’ll provoke an interest about your product or service.
And boys and gals, the Facebook ad above has all the necessary elements — and they’ve aligned them pretty well.
So here’s the sales psychology they’ve used...
First of all, the image contains 2 elements:
✔ Abs + Food pictures
In other words, the image of the Facebook ad is showing results + creating curiosity about the type of foods the guy used to get the abs — a.k.a. lose weight.
The fitness coaches that follow me, already know getting FB ads approved for weight loss products and services can be a science project.
Facebook doesn’t approve ads that show too much “skin” — and they are the ultimate judge on how much or how little “flesh” you can show.
Also, you can’t use before/after type of images for your ads either.
In case you’re wondering about the official rules, go here —>
So let’s analyze this headline, and it’s an awesome headline:
As you can see, he doesn’t say Learn how to lose weight in ____ (insert whatever time period).
And he is also indirectly saying three things at the same time:
❌ I didn’t kill myself in the gym to build these amazing abs, so you don’t have to either (if you get my meal plan)
✔ I’ve built my abs by following a diet a.k.a. a 90 days meal plan (he doesn’t call it a diet plan, but a meal plan)
👉 Try my meal plan for 90 days and see if you can get results similar to mine
Simple. Unique. Powerful.
Now check this out, they are split testing the ads (just as you should):
Can you guess the psychology they’re using in this ad?
Here’s another variation:
In case you’d like to see all Facebook ads they’re using, you can do that here —>
If you need help with your Facebook ads, or you’d like to outsource it to someone that can guarantee you RESULTS, and at the same time bring you profits — instead of just more expenses…
Let’s get in touch, go here and send us an email —>
We offer a RESULTS-or-you-pay-nothing, money back guarantee.
Borche Samardzioski is a Facebook marketing veteran.
His 8 years of experience and stellar track record as the "guy behind the curtain" engineering highly successful Facebook marketing campaigns for clients in multiple industries, earned him the respect of a top paid Facebook marketing consultant and business strategist.
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