So you've made your first Facebook live video — woohoo!
Now you want to retarget the peeps that watched it and follow up with them.
...or you may want to use that Facebook option that allows you to create a similar audience off of the people that watched the video and reach even more awesome people?
How on earth do you do it?
'Mkay here you go:
First of all go to your Audiences to access your data: https://www.facebook.com/ads/manager/audiences/manage
Click on Create Audience
Next, select Custom Audience
Choose Engagement on Facebook
Click on the Browse option
And here you can select who do you want to target, or create a similar audience off of.
We usually go with the 50%, 75% and 95% audiences options.
Once you select your preferred group, this new Choose videos... sub-menu will appear — click it.
From this menu you'll need to select your Facebook fan page that you own/manage.
Once you select a fan page, now all your videos will be available here.
So, next select the one you're looking for.
Choose the days range, give the audience a name and click save.
So once your audience is ready (usually it'll take just a few minutes, not necessarily 30), go back to your Audiences menu and select the audience you've created.
Once you do that, click the Create Ad button (it's on your right upper corner).
Now you can retarget the peeps that watched your video.
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Borche Samardzioski is a Facebook marketing veteran.
His 9 years of experience and stellar track record as the "guy behind the curtain" engineering highly successful Facebook marketing campaigns for clients in multiple industries, earned him the respect of a top paid Facebook marketing consultant and business strategist.
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