How to retarget the audience from your Facebook live videos

coach-B-circle

Business
Strategist

So you've made your first Facebook live video — woohoo!

But!

Now you want to retarget the peeps that watched it and follow up with them.

...or you may want to use that Facebook option that allows you to create a similar audience off of the people that watched the video and reach even more awesome people?

Well...

How on earth do you do it?

'Mkay here you go:

 

First of all go to your Audiences to access your data: https://www.facebook.com/ads/manager/audiences/manage

 

 

Click on Create Audience

Screenshot_082916_091912_PM_082916_102811_PM

 

 

Next, select Custom Audience

Screenshot_082916_091817_PM

 

 

Choose Engagement on Facebook

 

Screenshot_082916_092128_PM

 

Select Video
Screenshot_082916_092150_PM

 

Click on the Browse optionScreenshot_082916_092209_PM

 

 

 

And here you can select who do you want to target, or create a similar audience off of. 

 

We usually go with the 50%, 75% and 95% audiences options.

 

Screenshot_082916_092252_PM

 

 

 

Once you select your preferred group, this new Choose videos... sub-menu will appear — click it.

 

Screenshot_082916_092330_PM

 

 

From this menu you'll need to select your Facebook fan page that you own/manage.

 

Screenshot_082916_092457_PM

 

 

Once you select a fan page, now all your videos will be available here.

So, next select the one you're looking for.

 

Screenshot_082916_092548_PM

 

 

Click Confirm.

 

Screenshot_082916_092610_PM

 

 

 

Choose the days range, give the audience a name and click save.

 

Screenshot_082916_092720_PM

 

 

Screenshot_082916_092812_PM

 

 

So once your audience is ready (usually it'll take just a few minutes, not necessarily 30), go back to your Audiences menu and select the audience you've created.

 

Screenshot_082916_093119_PM_082916_094257_PM

 

 

Once you do that, click the Create Ad button (it's on your right upper corner).

 

Screenshot_082916_093244_PM

 

 

And Vioala!

 

Now you can retarget the peeps that watched your video.

 

...you're welcome!

 

:-)

 

 

Find Your Competitors’ Most Profitable

Facebook Ads

Found this useful?

Send it to a friend on them social webbies! 

...and as our U.K. people like to say, Thank You Guv'nah!

:-)

Coming up:

The simple Facebook ad that she used to literally FILL UP her (high ticket) webinar with pre-qualified clients in just 3 days!

coach-B-circle1

Borche Samardzioski is a Facebook marketing veteran.

His 9 years of experience and stellar track record as the "guy behind the curtain" engineering highly successful Facebook marketing campaigns for clients in multiple industries, earned him the respect of a top paid Facebook marketing consultant and business strategist.

What's your thoughts on this?

Hang with us on:

Coming up:

The simple Facebook ad that she used to literally FILL UP her (high ticket) webinar with pre-qualified clients in just 3 days!

x