First of all, lemme show you THE BEST retargeting Facebook ad I’ve seen in the past few days:
…and boy have I seen a lot of ads.
I analyzed over 60 Facebook ads during the weekend as I was checking out our competitors to see what they’re up to lately, and I’ve bumped into this one inside Ad Espionage.
…man do I love that tool!
Anyhow, as you can see this is a retargeting ad, and Scott is using the Facebook lead ads option to capture the email addresses of people who haven’t done so on his website.
So by using the lead ads option he wants to offer people an option to subscribe to his list directly on Facebook — instead of his website.
You can also see that he’s split-testing the ad image to track which ad will perform better.
Obviously I don’t know his whole campaign setup but I assume that he’s retargeting ONLY the people that haven’t subscribed to his email list by leveraging the power of the Facebook pixel.
Yup, in case you were not aware of this marketing sorcery, the Facebook pixel allows you to do this.
You can retarget people that visited your website but haven’t subscribed to your email list, and those people and them ONLY.
Without also bugging your current subscribers asking them to sign up to your list — again.
Wanna know how to set this up?
Watch out for that Facevertizing recipe in the next email.
By the way, in case you’re not subscribed to our VIP list, you can join below:
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We don’t send out a lot of emails, but when we do — it’s always about seriously useful stuff!
…just like the stuff we have for you today!
Our graphic designers were busy bees during the weekend as well and they’ve made NEW awesome Facebook ad templates!
Ladies and gents, boys and gals, I give you our newest Facebook ad templates.
There are 40 Facebook ad templates in this pack!
We were inspired by these Gurus’ ads so we decided to create similar for ourselves and our clients, and test ‘em out:
And you can download them FREELY!
….YES, you can use them for your clients’ campaigns as well.
Ya welcome munchkin!
Watch out for the next email, I’ve got some cool stuff coming your way.
Need help setting up retargeting ads?
Lemme help you.
Shoot me a message about your project here —>
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Borche Samardzioski is a Facebook marketing veteran.
His 9 years of experience and stellar track record as the "guy behind the curtain" engineering highly successful Facebook marketing campaigns for clients in multiple industries, earned him the respect of a top paid Facebook marketing consultant and business strategist.
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