725.000 Facebook likes MISTAKE?



Time: 09:11 a.m.
Location: somewhere in Europe...

Well I’ll be damn.

Check this out…

Do you know this guy?

His name is Elliot Hulse.

He’s one of the biggest celebrities in the fitness world!

I like his work.

He’s got over 725.000 Facebook likes.
Whopping 2.4 MILLION subscribers on Youtube.

And yet…
He made this classic Facebook ads mistake, check out his ad:

I’ll be damned indeed!
…to be honest, I didn’t expect such mistake from this superstar.

I mean i really like his Youtube videos.

But I’m guessing in spite of his fame and success, he’s still making his Facebook ads on its own, and dammit I gotta say is a complete amateur at it!


If you’re not aware you’re doing the same mistakes as Elliott Hulse…

Here’s what you need to know:


Mistake #1:

Stop using buttons in ads when targeting cold traffic.


Say wuuut…?

For those of you that don’t understand marketing lingo, it means to stop using buttons like the one Elliott used in his ad:

In case you’d like to see all Facebook ads he's currently running go here —>

And “cold traffic” means people that haven’t heard of you before and will be seeing your Facebook ad for the very first time.

If the ad looks like a blatant ad, which in this case it does — people won’t click it.
You see, people don’t like to be sold to but they LOVE to buy.

If you’re also using buttons in Facebook ads when you’re targeting an audience that never heard of you before, stop doing it.

Facebook users love content, they love sharing other people’s content.
And they know when they see a button on a Facebook post it means it’s an ad, in this case a terrible ad.

So make your ad as “content”, as a blog post if you will — by not using buttons when targeting cold traffic.


Mistake #2:

Don’t use 3 different CTA’s (call to actions) in your ads.


For the marketing newbies, this means to learn some copywriting if you plan on running the ads completely on your own.

Whatever you do, don’t ask from your potential clients & customers to do 3 different things.

As you can see from Elliott’s ad, he starting by asking if you hate your job.

Then he says if you get his book and video course, which are free, you can “start living your dream NOW”.

Next, he says to become a NonJobber.


And finally there’s a button that says to Shop Now.

And I don’t know if I’ve been confused more by an ad before.

…oh wait, I take that back, here’s another one:

But let’s get back to Elliot’s Facebook ad…

How is a book going to help me fulfill my dreams?
Does that book know what my dreams ARE?

Why do I need to “shop now” the book and the course, I thought it’s free?

I thought I can “download” them — even though I’ve got no clue what they are about…?

Anyhow, onwards.


Mistake #3

Don’t sell directly from your Facebook ad to strangers a.k.a. cold traffic — it doesn’t work that way.

…especially self help books and courses.

Again, people don't like to be sold to but they love buying stuff!

A Facebook ad is for attracting new clients & customers or to reconnect with previous ones — to attract them.

The page on your website and your website as a whole needs to do the selling.

NOT the Facebook ad.

Facebook ads only work to amplify your message, to reach potential and existing clients and customers.
To attract specific people you’d like to buy your product/service.

But your website, and all other stuff on your website needs to do the selling — NOT the Facebook ad.

That’s it for today.

Hope this helps.

I’ll catch ya later alligator, gotta get ready to hit the gym!

~ Borche


By the way, do you need help with your Facebook ads?
We guarantee results or you pay us nothing!

I’ve got a few seats available for my weekly coaching, or if you’d prefer to have someone create ads for you as you don’t enjoy it, let’s get in touch.
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I can either teach you personally on Skype, how I create profitable Facebook ads, or we can completely do it for you.

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